![]() The pioneering spirit that launched Sierra Nevada now spans both coasts with breweries in Chico, California and Mills River, North Carolina. Highly regarded for using only the finest quality ingredients, Sierra Nevada has set the standard for craft brewers worldwide with innovations in the brewhouse and in its sustainability efforts. Inspired by frequent trips to the Sierra Nevada mountain range, Ken Grossman founded Sierra Nevada Brewing Co. Package types available: 6pk can, 12pk can, 24pk can, and draught.It’s light and slammable, but with full flavor – the perfect brew for summertime activities. We’ve worked to make sure it’s not too thin, but has the right mouthfeel that really satisfies.” “Summer Break is an ideal combo of very impactful hop character in both flavor and aroma,” explained Scott Jennings, Innovation Brewmaster at Sierra Nevada. Summer Break will debut as Sierra Nevada’s summer seasonal, replacing Summerfest, a Czech-style Pilsner. So, we were really motivated to innovate in this way and develop an insanely flavorful yet crushable beer.” “But we were determined to brew a beer that could be enjoyed on our own adventures. We look forward to serving you in new and exciting ways in the future.“Combining these two styles–a light and easy session IPA and a juicy full-flavored hazy IPA-is no easy feat,” said Joe Whitney, Chief Commercial Officer at Sierra Nevada Brewing Co. Thank you for being part of our journey thus far. As we step into this new phase, we will carry with us all that we have learned from JustBeer and use that wisdom to propel us forward. While this may seem like the end of a chapter, we prefer to think of it as the beginning of a new journey, one where we continue to evolve and innovate in the spaces we serve. You have been instrumental in helping JustBeer become a leading international brand and we are eternally grateful for your support. We would like to express our deepest gratitude to every member of our community – from the app users who embraced our vision, to the craft breweries that partnered with us, to the beer fanatics who made our platform vibrant and engaging. ![]() This decision allows us to refocus our efforts where they will have the most impact and where we can best serve our audiences in a meaningful and progressive way. It’s important to us that we honor these changes and incorporate them into the ways we move forward as a company.Īfter much consideration, we have made the difficult decision to retire JustBeer. Moreover, we recognize a significant shift in consumer trends and awareness surrounding drinking habits from a health and wellbeing perspective. We found that some aspects of our platform have become stale and lack the attention required to continue delivering a premium product that represents the best of what we can offer. ![]() While we’ve seen substantial growth in some areas, others have not developed as we anticipated. JustBeer was built on experimentation and learning, testing our assumptions and ideas about the industry. Our partnerships have spanned hundreds of brands, ensuring that we brought you the latest in beer culture, business, and trends. We’ve had the privilege of serving craft beer news and highlights to more than 4.7 million users, curating over 1,200 beer articles, hosting records of more than 25,000 beers, and shining the spotlight on over 3,500 craft breweries. Over the years, JustBeer has achieved more than we could have ever imagined. We envisioned a space where technology, marketing, and product development came together to celebrate our love for beer and share that passion with others. Our aim was simple, yet profound: we wanted to disrupt the industry and give craft breweries the visibility they deserved at a local level. ![]() Seven years ago, in February 2016, we set out on an ambitious journey with JustBeer. A Toast to Our Journey: Celebrating JustBeer
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |